Optimus - Changing the message

Added by Developer on April, 30, 2012

Article courtesy of i-grafix.com April 2012 For 30 years, smart print business owners and managers have used MIS as an estimating, production and cost control system. Optimus says the time has come to change the message because its solutions now offer so much more.

WHILE print companies that use MIS enjoy the advantages of automation over businesses that manage estimates, production and cost control, Optimus believes MIS can and should offer more. Nicola Bisset, managing director of Optimus, says, “It is time to change the emphasis! With the wealth of data and analysis that Optimus MIS is famous for, we have extended our solutions to help support our customers’ business growth.”

She says the opportunities for Optimus clients have increased as the company has broadened its range of offerings. She says, “Optimus is introducing new functionality to help our customers increase sales activity and opportunities without increasing costs.”

dash Sales Generator
DOES a busy print business find the time to properly evaluate the impact of sales generated and their true worth to the business? She says, “dash Sales Generator provides invaluable, instant analysis giving a clear understanding of the impact of revenue – top selling products may not be the most profitable.”

The available analysis includes:

• Top Selling Products
• Top Sales by Customer
• Top Selling Finished Goods
• Most Profitable Products
• Most profitable Customers
• Least profitable Customers
• Least profitable products

Bisset continues, “The analysis can be used dynamically to profile customers by a wide range of criteria thereby enabling the understanding of buying trends and habits. Once profiled, the results can be used for targeted, incentivised promotions. dash Sales Generator allows our customers to focus on promoting the right products to the right customers.”

dash Campaign Manager

BUSINESSES want efficient, cost effective marketing without increasing overheads. Increasingly recognised as enhancing the value of communication, the use of cross media communication can make the level and depth of message and involvement more relevant and therefore more powerful. Bisset says, “Cross Media Communication has been part of the printing industry for some time and ‘Complete Media Solutions’ companies have been successfully incorporating this as part of their service. With dash Campaign Manager our customers can now benefit using cross media to promote themselves.”

dash Campaign Manager uses the data available in the dash Sales Generator to enable the sending of email or printed mail-shot campaigns to those targeted customers and prospective customers identified as sales opportunities. Campaigns could include special offers; new product launches; and the targeting of specific products to specific customers.

She adds, “dash Campaign Manager helps our customers stay in touch with their customers with little effort and cost.”

Cloud Mobile

HOW many sales opportunities are lost due to slow responses or not enough time to pursue? How many hours are wasted in paperwork back at the office either in preparing quotations or filling out job cards?

The new Cloud Mobile module is specifically designed for the sales team on the road using mobile tablet devices. Cloud Mobile allows the sales team to prepare instant quotations and to take orders for standard predefined products and finished goods. They are also able to view customer specific information including job history, current job status and quotation history, all whilst sitting in front of their customer.

Bisset adds, “Capturing instant buying decisions is at the heart of Cloud Mobile. The time saved is considerable – no duplication of effort as the sales team are inputting the necessary information which automatically appears in Optimus dash; equally, the time saved by the sales team in wasted office hours can be used to make more sales calls.”

Cloud Mobile Sales Manager

DESIGNED for the sales team on the road using mobile tablet devices, Cloud Sales Managerallows the immediate updating of diary events, planned actions, proposed actions and historical information of the interaction between the sales team and their customers.

Bisset says, “Cloud Sales Manager frees up valuable sales time ensuring no missed sales opportunities. Back at the office, Cloud Sales Manager can be accessed by the management team for a transparent view of sales activity in real time by day, week or month.

She concludes, “Optimus has provided solutions for the print industry for 30 years. As a proudly independent company, we carry on a tradition of innovation, constantly looking for ways to help the businesses we serve.”