Online Integration for MIS
Added by Developer on March, 10, 2012
Article by Simon Eccles courtesy of Digital PrinterMagazine – March 2012Optimus Cloud
According to Optimus’ managing director Nicola Bisset: ‘We are entering a new age, whereby a seamless and intuitive approach to simplifying and automating print purchasing and having instant access to information, is increasingly being considered by print buyers as mandatory not optional! Equally print providers continue to look at finding solutions to assist them in cutting unnecessary costs through automation, plus finding ways of keeping customer loyalty.’
Most online ordering tools are largely used in isolation, Optimus says. Although online ordering may be a good experience for the buyer, the print provider incurs ‘enormous hidden costs in unnecessary administration and duplication which is error prone and costly.’ Integration with the MIS eradicates these issues, with automation requiring less staff resources at the printer’s end and covering every aspect of customers’ dealings with their print provider, the company says.