Optimus is changing the message!
Added by Developer on March, 6, 2012
Article by Alison Job – Graphix Magazine South Africa – 29 February 2012Optimus is celebrating its 30th birthday at Drupa 2012 with the introduction of its new -look branding and a shift into mobility and the cloud. For 30 years MIS has been used as an estimating, production and cost control system, and it is time to change the emphasis. Optimus is introducing new functionality to help its customers increase sales activity and opportunities without increasing costs.
Dash Sales Generator
Does a busy print business find the time to properly evaluate the impact of sales generated and their true worth to the business? Dash Sales Generator provides instant analysis, giving a clear understanding of the impact of revenue – top selling products may not be the most profitable!
The available analysis includes: top selling products; top sales by customer; top selling finished goods; most profitable products; most profitable customers; least profitable customers; and least profitable products. The analysis can be used dynamically to profile customers by a wide range of criteria thereby enabling the understanding of buying trends and habits. Once profiled, the results can be used for targeted, incentivised promotions that promote the right products to the right customers.
Dash Campaign Manager
The use of cross media is increasingly being recognised as enhancing the value of communication, where the level and depth of message/involvement is said to be more relevant and therefore more powerful.
Cross media communication has been part of the printing industry for some time and ‘complete media solutions’ companies have been successfully incorporating this as part of their service. With Dash Campaign Manager, customers can use cross media to promote themselves.
Dash Campaign Manager uses the data available in the Dash Sales Generator to enable the sending of email or printed mail-shot campaigns to those targeted customers and prospective customers identified as sales opportunities. Campaigns could be: special offers, new product launches and the targeting of specific products to specific customers.
Cloud Mobile
How many sales opportunities are lost due to slow responses or not enough time to pursue? How many hours are wasted in paperwork back at the office either in preparing quotations or filling out job cards?
The new Cloud Mobile module is specifically designed for the sales team on the road using mobile tablet devices. Capturing instant buying decisions is at the heart of Cloud Mobile. It allows the sales team to prepare: instant quotations, take orders for standard pre-defined products and finished goods. They are also able to view customer specific information including job history, current job status and quotation history, all whilst sitting in front of the customer.
The time saved is considerable – no duplication of effort as the sales team are inputting the necessary information, which automatically appears in Optimus Dash.
Cloud Mobile Sales Manager
Designed for the sales team on the road using mobile tablet devices, Cloud Sales Manager allows the immediate updating of diary events, planned actions, proposed actions and historical information of the interaction between the sales team and their customers. Back at the office, Cloud Sales Manager can be accessed by the management team for a transparent view of sales activity in real time by day, week or month.
To read this article and more from Graphix Magazine South Africa click here