Optimus launches web-to-print tool to automate link from order to MIS

Added by Sharon Mordey on January, 19, 2012

Optimus has responded to the need to automate the link between a web-to-print storefront and a printer's MIS with its new 'Cloud' range reports Proprint 19th January 2012........

Nicola Bisset, managing director of UK-based Optimus, said that while
web-to-print portals provided a good experience for the customer, the
process of manually entering job information at the back-end meant
printers were missing out on the cost saving benefits of automation.

Optimus Cloud is also aimed at making ordering easier for customers who lacked sophisticated printing knowledge.

The entire range of Optimus Cloud modules will be launched at Fespa Digital in Barcelona next month.

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